iPad owners are independent geeks, says survey

Personality assessment specialists MyType questioned 20,000 people to find out what the typical iPad owner is like. The results have provoked a massive response, with a blacklash currently occurring on Twitter.

MyType’s Tim Koelkebeck claims that “The typical person who has bought Apple’s latest gadget is unkind and has little empathy for others. They are self-centred workaholics with an overwhelming interest in business and finance who cherish power and achievement and will not cross the street to help others.”

“[The iPad] appeals to people who spend all day working in front of a computer screen and enjoy interacting with new technology. In their free time they are so used to computers they want another screen to ensure continuity in their lives,” he continued to say.

Koelkebeck adds that the iPad gives users “an identity statement that helps them cope with their own failings – as a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.”

He then concludes his report by saying “The next time you see someone sitting on a train smugly using theirs, take comfort from the fact they are probably not a nice person.”

I think the backlash is pretty much deserved. Some people though seem to have got the wrong end of the stick and are under the impression that the report was written by the Daily Mail. The British newspaper is only responsible for printing the results of the survey, not writing it.